More Than Merch


When I set out to create a line of hoodies I didn’t want to do the same old thing that most artists do. I wanted to create something completely separate but still connected to the music. I wanted to create designs that made sense to who I am as an artist and had an aesthetic that made people recognize who this was coming from. What I didn’t want to do was completely tie the design into the album where they needed each other. I wanted to create something that could stand alone and be dope without having a direct connection to me. Something more than Merch.